What is AR?
Augmented Reality is an experience that expands our interaction with the digital world by immersing it into the real world. It is an interactive platform that helps businesses to create tailored customer engagement and sustainable business model.
Augmented Reality overlays the digital onto the real to integrate both and create an interactive experience for us. The applications of AR are growing rapidly. It has entered all major industries and is actively being used as an integral part of the system. Not only industries but pedagogic institutions and creative personnels also use it to stay ahead on the curve of development.
Why you need to know about it
It is the future
It is important to be familiar with the concepts of AR and VR in this highly simulated world because this technology is the future of the metaverse. It has reached our doorsteps and has become an active part of our life.
It is expected that the AR will gain 100 million users by the year 2027 and will attain a global market size of USD 432.35 Billion by 2031.
Its applications across industries
Medicine is utilising AR to train medic, to provide therapy, and assist surgeries. Artists are hosting digital concerts which are largely appreciated by their fans post-pandemic. Architects are using AR to get real time input from their clients and make their work seamless and effective. AR is empowering navigation to provide real time updates on directions, routes, locations, and distance.
The seamless experience
Major sectors have employed AR to increase consumer engagement and facilitate an attractive and seamless experience to their customers. Integrating AR with UI/UX provides an attuned experience for the customers. It enhances product engagement and produces a meaningful interaction. It enables the consumer to understand product, service, usage, and authenticity with regards to their demands.
Gaming industry is the patron
Gaming industry is a big consumer of AR. In fact, after the popularity of Pokemon Go, the general public connotes AR and VR largely to the gaming industry. The implications of AR have proliferated since then and implications have grown at large in this particular industry.
AR development in 2024
Competitors fueling the industry
AR development was previously empowered by Apple’s ARKit. However, with an increase in demand for the technology, competitors soon entered the market. Google introduced ARCore as a competitor of ARKit. Both these platforms allow users to code and create AR effective applications.
Apple is taking forward AR applications with the introduction of Apple Vision Pro. This will entice people and attract tech enthusiasts along with industry implications.
No-Code platforms
With a stagnant development in the field , AR has also acquired a new form and has become more accessible. It is not restricted to long and difficult codes anymore. Now anyone can access AR technology, be it developer or not.
No-coding platforms make AR development a seamless experience where you can infuse AR to your product, social media content or just learn about the concept. Small businesses have benefited the most from the introduction of No-coding platforms. With its implications, they do not need to be technologically versed.
Conclusion
Augmented Reality is the next big thing in the market. It makes interaction with the digital world an exciting experience. The prospects of its development are huge as its implications are expanding and people are approaching it with an open heart.
Therefore, knowing and integrating AR in your business and personal has now become the need of the hour.
Learn and Develop your own AR experience with our No-coding platform PlugXR.
